Join Us for the HR WEST Conference
HR West®
The National Conference That's Local
April 11-13, 2011
Oakland Convention Center
Chip Heath, Stanford professor and best-selling author of Made to Stick and Switch joins us.
Looking for an intimate gathering focused on education? An event without all the spectacle where you can actually meet everyone? Then HR West is for you. Join us for three days of phenomenal education and unparalleled networking at the unheard of price of $595! But you must register now (actually by October 27, 2010) to get this 2006 rate. That's right, we've held our prices for four years, while continually expanding this phenomenal event. Though there will be a nominal increase this year, HR West is still an exceptional value. Register today!
Keynote
Chip Heath, Stanford professor and best-selling author of Made to Stick and Switch joins us.
Chip examines why certain ideas — ranging from urban legends to folk medical cures — survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why is it that you can’t get that clever little auto insurance commercial out of your head? Chip will answer these questions and help you, as a leader or marketer, create messages that will break through the larger marketplace of ideas and stick to what’s important.
A professor at Stanford Graduate School of Business, Chip teaches courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of two best-selling books, most recently, Switch: How to Change Things When Change is Hard which debuted at #1 on the New York Times and Wall Street Journal bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, was a New York Times and Business Week bestseller and an Amazon Top 10 Business Book for 2007 for both editors and readers. It was translated into 27 languages including Thai, Arabic, and Lithuanian. His parents are just happy that their sons are playing well together.
Brought to you in partnership with Jobing.com
HR West: People. Connections. Success. We'll see you there!
Thanks to All of You for Making HR WEST® 2010 a Huge Success!
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