Workplace Application: Learn to help corporate culture and employee brand connect to the bottom line and become a more integral part of your organization’s leadership.
Today, advancement of the HR profession means HR leaders must be able to add value to business performance. In order to offer substantive significance, they must demonstrate and effectively communicate with business language. How a business builds and packages its identity, origins and values, is inextricably linked to the bottom line, and HR is the new marketing. Assist your organization in moving beyond employee engagement to create brand ambassadors at every level.