Workplace Application: Explore lessons learned and best practices for adopting casual, chat-based interaction to engage talent pools.
Chat-based messaging has exploded in popularity in recent years. The average college student spends 9 hours per day on their smartphone and nearly 2.4 hours per day texting or emailing. Adults are not far behind. With millennial applicants on the rise, companies must make an effort to reach candidates through the channels they already prefer to use. Chat messaging offers candidates unprecedented access to not just recruiters, but all employees at an organization.