Aaron Schmookler had his first article on creativity and innovation published at the age of eleven, when the editor of a parenting magazine noticed his innovative mindset and asked him to write about taking inspiration for play wherever you can find it. The inspired mindset that got him noticed as a child still motivates and excites him, so much so that he’s made a career of sharing it with others. It’s contagious. A love of collaboration and of excellence in communication has driven Aaron to build teams and nurture creativity. After graduating Summa Cum Laude from Oberlin College, Aaron began work in the corporate world, gaining appreciation for his ability to communicate, to innovate, and to find the opportunity for constructive change in every crisis. Businesses and organizations large and small, public and private have used Aaron’s support to improve communication, increase innovation, and manage conflict on both coasts, even while he earned his MFA in Theater from UMASS. Once, he thought his business work and his theater work were separate, but he’s learned since that they are one and the same. Every team has genius at work. Only the best encourage and inspire the genius to emerge.
Innovate or Perish: Cultivating an Innovation Culture
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